THEODORE

Integrated PR, Influencer Management, Partnerships and Celebrity Seeding.

BRIEF

THEODORE is a custom tailored menswear brand established in 2021. In its first year, the brand achieved considerable growth, without any proactive investment in marketing. 

Now, 12 months in THEODORE is ready to engage and grow and is looking for a communications partner to drive awareness for the brand, their unique product and service and to help position THEODORE as a leader in their field through earned placements in consumer, business, technology and trade media. 

SOLUTION

To really solidify THEODORE as a serious player in the Australian menswear scene, IVY developed a communications strategy comprising of PR, influencer engagement, partnership negotiation and event support - with a slow and steady approach to building the brand from the ground up. 

We’re only in the early stages of implementation, but within the first two months, have supported the brand with influencer partnerships across Brisbane, Melbourne and Perth; built relationships with key celebrity stylists; and driven hotel partnerships to support key pop-up activations.

There’s more to come…

RESULTS

(over a 2 month period)

16+ // influencer partnerships 
1,250,000+ // total influencer reach 

Influencer Partnerships: Elliot Yeo, Jake Ellis, Chris Elderidge, Mitch Hibberd, Derek Lau