Jacinto Group

Public Relations, Influencer Engagement and Events

OVERVIEW

Hospitality heavyweight, Jacinto Group engaged IVY PR in April 2024 to generate a buzz around their brands; Finn Poke, Daily Greens and Two Yolks – and later that year newly launched Pop’s.  

Driving foot traffic during colder months was a huge hurdle to overcome - especially when launching new stores! 

Our job was to increase each brand’s visibility in media and social channels, ensuring they stay front of mind for consumers within a highly competitive market. 

APPROACH

From fan-favourites to the freshest offerings – be it world first Barramundi Sashimi or mouthwatering matcha – we invited key influencers and media to step up to the plate across the East Coast, drawing in the likes of Tara Milk Tea (1.2m) and Tash Oakley (3.7m).

Four new store locations called for a targeted approach to respective local media, generating excitement amongst each dining scene – with highlights including Channel 9 News Gold Cast and the front page of Gold Coast Bulletin for Pop’s Southport launch. 

RESULTS

• 22.6million+// PR reach

• $452,000+// total PR value

• 74+ items of coverage

• 89 influencers fed

• 6.2million+// social media reach